According to The ICT Facts & Figures 2016 report, nearly 4 billion people around the world still remain cut off from the internet. Even with falling prices for connectivity services, over half the world’s population currently struggle to connect to the web. Internet users in developing countries lead the way, making up 2.5 billion of all users globally, whilst users in developed countries only account for 1 billion. With an 81% penetration rate, those in developed countries stay way ahead of the penetration rates of 40% and 15% in developing and non-developed countries, respectively. One of the least developed regions, Africa, is showing high growth, however, with several forecasts predicting that mobile traffic there will increase by 2,000% before 2020.