Moving from a multi-ccTLD to a global gTLD strategy

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Determining the most effective geo-targeting strategy for your business is one of the biggest challenges in international SEO. In this video recording from the International Search Summit Barcelona 2018, Eoghan Henn shares insights into when it makes sense to consider moving from several country domains to a global strategy with one international domain. He shows some successful examples of such a move, makes recommendations for the structure of a new global domain and gives some technical advice for the migration itself.

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