Motherhood Changes Women's Attitudes To Ecommerce

Mothers are more money-conscious

Research undertaken by eMarketer shows that becoming a mother changes your attitude to ecommerce shopping. In a comparison between the overall female population and mothers in the US, it was found that mothers are likely to become more money conscious. The survey revealed that whilst 64% of female respondents “always look out for special offers”, that number jumped to 70% when asking mothers. This pattern then continues consistently when people were asked about waiting for items to go on sale before buying, their use of coupons, and shopping around to take advantage of new offers. 

Individual Basic

  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit