Line is the most popular social media platform in Japan, a recently released study has revealed. The results showed that just under 40% of internet users in the country used Line, with the most popular demographic being females aged between 20 and 29, where 73.8% were users. Looking further into the data shows that Line has a larger female audience than male, but the largest age group percentage is consistently people in their twenties. Global giants Facebook and Twitter came second and third in the study, above local platforms Mixi and Ameba, as well as international giant Instagram. Whilst their global competitors had much higher percentage rates in the 20-29 age group, Mixi and Ameba had more users in their thirties.