The Latest Insights from International Online Marketing
22 September 2015.
Research by 256 Media and the Marketing Institute of Ireland has found the most effective content marketing methods in the Republic of Ireland.
The most effective method was through events, with over 60% of respondents saying that events were either “effective” or “very effective” content marketing mediums.
Looking online, videos were the most effective content marketing method, followed by social media.
Twitter was the most effective social network for content marketing purposes, with 53% of respondents saying they found it effective.
LinkedIn and Facebook took second and third place respectively, with 44% and 42% saying the social networks were good for content marketing.
YouTube came in at fourth place with 30%.
The results are similar to those from a separate study by the Direct Marketing Association UK and the Content Marketing Institute which examined content marketing in the UK. In that study, Twitter and LinkedIn also took first and second place respectively.