Most Digital TV Viewers Watch From Smartphones In Japan

The Latest Insights from International Online Marketing

Digital TV viewers in Japan prefer to watch programmes on their smartphones rather than on their laptops or computers, according to research by Nielsen NetRatings Japan. The study found that 5.3 million people watched TV station video-on-demand programmes on their smartphones, versus just 1.4 million who watched on a laptop or computer. It was a similar story for subscription video-on-demand programmes, with 7.8 million watching from their smartphones and 2.7 million watching from a laptop or computer. The average amount of time mobile video viewers spend watching programmes on their smartphones has also gone up from 5 minutes in 2014 to 31 minutes in 2015. Japan has an internet penetration rate of 86%, equivalent to 109 million people. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Webcertain Events,Tools
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Language Guides,How To Guides,Country Guides
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Webcertain Events,Tools
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Webcertain Events,Tools
Unlimited
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe