Digital TV viewers in Japan prefer to watch programmes on their smartphones rather than on their laptops or computers, according to research by Nielsen NetRatings Japan.
The study found that 5.3 million people watched TV station video-on-demand programmes on their smartphones, versus just 1.4 million who watched on a laptop or computer.
It was a similar story for subscription video-on-demand programmes, with 7.8 million watching from their smartphones and 2.7 million watching from a laptop or computer.
The average amount of time mobile video viewers spend watching programmes on their smartphones has also gone up from 5 minutes in 2014 to 31 minutes in 2015.
Japan has an internet penetration rate of 86%, equivalent to 109 million people.Â
