The Latest Insights from International Online Marketing
9 September 2015.
The increasing popularity of ecommerce in India has lead to more Indians using debit and credit cards.
The amount of debit and credit cards used in India has increased by 16% and 21% respectively this year compared to last year, with the value of transactions also increasing by a similar proportion.
The increased usage of credit and debit cards seems to be fairly evenly distributed across metropolitan, tier 2 and 3 cities.
Banks are increasingly realising the potential of online credit and debit card usage, with rising ecommerce, internet and smartphone penetration all leading to increased online spending.
Some banks are now offering offers to customers who use their cards to shop online, including Citibank, which recently teamed up with MasterCard to create the e-wallet Citi Master-Pass.
The Indian ecommerce market is currently worth an estimated 25 billion US dollars, but this could hit 250 billion by 2025 as the market grows at a compound annual growth rate of 35%.