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Baidu has updated its app store MoboMarket to include a Hindi language option to better cater for its swelling numbers of Indian users.
MoboMarket is a third-party Android app store, and now has almost 5 million monthly active users in India and over half a million apps.
A Baidu spokesperson commented on the new features for the Indian market, saying: “In addition to its built-in support for Hindi, MoboMarket version 3.0 also includes localised content and a recommendation system specifically designed for Indian users, which will highlight apps related to local holidays and events.”
Baidu is most well-known for its search engine of the same name, which is the most popular in China with a market share of around 60%. It announced earlier this year that it was targeting both India and Indonesia for further global expansion, where it is focussing on a mobile-centric strategy.