The Latest Insights from International Online Marketing
Research by Zanox has revealed the mobile ecommerce behaviours of several European countries.
The UK and the Scandinavian countries came top when it came to the amount of money spent via a mobile phone, with Switzerland coming bottom.
The report uncovered some interesting regional variations. Spain and Italy both saw peaks in mobile shopping activity in the summer months, whilst in Eastern Europe mobile shopping peaked at the end of the year.
When looking at which countries had seen the biggest mobile sales growth compared to the previous year, it found that Spain came top, seeing growth of 69% in 2015 compared to 2014.
Eastern Europe came second, with the Nordic countries, Italy and Germany taking third, fourth and fifth place respectively.