Mobile Apps Are Not Popular In Spain

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Mobile apps are not popular in Spain, according to research by Easy Mobile Marketing Automation (eMMa). The research found the majority of smartphone users, 54%, had less than 10 mobile apps, with this trend for only having a low number of apps remaining fairly stable across different age groups. The study went deeper to investigate whether users were simply not downloading many apps to start off with or whether they were uninstalling apps en masse for some reason. It found that around half of respondents only installed a few apps per month but that there was a significant proportion of smartphone users who did install a high number of apps. It found that around half of apps that were downloaded were uninstalled almost immediately, with young people and males being particularly likely to download and then uninstall apps. Entertainment, education and business apps were particularly likely to be deleted by users. In contrast, communication, weather, games, and transport apps were most likely to be kept. 

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