The Latest Insights from International Online Marketing
The luxury fashion retailer Michael Kors has announced that it is going to expand its online presence internationally.
It currently operates ecommerce websites in just the US and Canada, but will soon launch sites in 22 European countries, with the first sites going live this autumn.
The announcement comes off the back off strong growth in its North American markets, with the brand reporting retail sales worth 766 million US dollars last quarter, up 11% on the same period the previous year.
The company will focus on making mobile ecommerce as easy as possible for customers, saying that they had noticed mobile traffic to their website increasing every month.