Research by GCE has revealed that using social media via a mobile device is the most popular online activity among Mexican internet users. Smartphones are the primary device used to access the internet for 39% of Mexicans, followed to desktops at 35%, laptops at 15% and tablets at 6%. The majority of Mexicans spend at least 2 hours online every day, with over 10% saying they are always connected to the internet. 20% use social networks, with 80% of social media users logging on every day. Facebook is the most popular social network in the country, followed by the social messaging app WhatsApp. An estimated 65 million of Mexicans are online, equivalent to 54% of the population.