McDonald's Launches I'm Lovin' It 24 Campaign

‘I’m Lovin’ it 24’: 24th March, 24 cities, 24 events

McDonald’s has launched a huge global marketing campaign. The ‘I’m Lovin’ it 24’ campaign will see events take place on March the 24th, in 24 cities across the globe. For example, Sydney will have a giant ball pool installed, whilst customers in London will be able to see the singer Jessie J perform on a double-decker bus. It is all part of what the Senior Director of Global Brand Development, Matt Biespiel, called the brand’s biggest push in years. Biespiel said that the company has to “try different things” in order to engage with younger consumers who are “moving across screens”. The events will take place in a wide range of countries, including the US, UK, Australia, China, Brazil and the Philippines. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Attendance at Webcertain.TV Connect Events per year
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
2 per month
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Attendance at Webcertain.TV Connect Events per year
1 per month
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Attendance at Webcertain.TV Connect Events per year
3 per month
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Attendance at Webcertain.TV Connect Events per year
Unlimited
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Subscribe