The global web has changed beyond recognition in the past few years. The fact that the USA only accounts for 10% of global internet users, compared with 66% in 1996 is confirmation that the internet has opened up a wealth of opportunities for international businesses. But the world is a big place, so just where are these opportunities and which markets offer the most potential for global expansion. Research Manager Immanuel Simonsen has spent much time digging into the facts and figures and is here to share some insights.
