Low Quality Goods Hamper Vietnamese Ecommerce

Three quarters are disappointed with the quality of goods online

Vietnamese online sellers are likely to receive less than half of their revenue from online. Whilst the country is currently growing its digital commerce industry, with 35% of businesses having their own ecommerce site, the revenue percentage gained from that side of the business is fairly low. A study by the Vietnam Ecommerce and Information Technology Agency, or VECITA, shows that 80% of businesses gained less than 50% of their revenue from online sales through a website or email. This is likely due to the 73% of Vietnam's population who find that the quality of goods and services is worse than promised online, leading to a mistrust of the digital market in the country. 

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