Companies around the world are increasing their location-based marketing budgets. According to GroundTruth, this has led to a 35% quarterly growth in revenue. Currently, 3 in every 4 consumers who receive a message near a physical location go on to complete an action, leading BIA/Kelsey to forecast that location-based marketing will be a 32 billion US dollar market by 2021. This would equal 45% of the entire global mobile ad revenue in the same year.Â
