Local Brand Beats Global Competitors in UAE Brand Perception Survey

The Latest Insights from International Online Marketing

18 August 2015. The local brand Emirates airline has topped the UAE’s latest YouGov poll measuring positive brand perceptions. It beat the likes of Apple, Google and Facebook which came fourth, fifth and sixth respectively. The poll asked UAE respondents whether they had heard anything about 400 brands in the last 2 weeks, with these perceptions being ranked as positive or negative. Emirates came top of the list, meaning that it had generated the most positive noise in the last 2 weeks than any other brand. WhatsApp came second, with Samsung coming in third place. Several other local brands also made it into the top 10. Etihad Airways came in seventh place, with the real estate company Emaar coming in ninth and Dubai Mall coming in tenth.

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