According to research from IMS and comScore, 90% of people in Latin America with a smartphone are connected to the internet.
The report, which analysed digital trends in the region, looked into the usage of smartphones of those aged over 15 in Brazil, Mexico, Argentina, Peru and Chile. It found that within the LATAM region, 85% of Argentinians used their devices to visit social media sites on a regular basis including Snapchat, which along with Spotify saw strong engagement compared to other platforms amongst millennials.
Senior Director of comScore in the region, Marcos Christensen, said of the report that it showed that “smartphones are the go-to device for many consumers as we see people across the region turn to mobile for everything". He also added that he expected the increase in mobile usage to be reflected in the behaviour of marketers, who would soon move their resources away from platforms such as TV and radio.
Learn about the online presence in Latin America and find out if any of its 600-million inhabitants share any online habits.
What do you think the most popular search engine in Latin America is? And the most popular device? Watch it here, so you’ll know what to target
We have collected some of the main insights on digital in Latin America in one place, so you don’t have to spend hours scanning the internet.
Our videos offers a series of interactive sources and pop-ups to make your viewing experience that little bit more fun
Market shares, country comparisons, and more! The level of technology in Latin America varies from country to country, have a look at the details in our guide
Check out what country is the biggest fan of online shopping, and which one spends the longest online
With our Latin America Search Overview you can read about the main facts and figures regarding the digital presence of this large region of the world, and get some insight to help you approach its exciting market.
Watch our video now, and expand your knowledge on Latin America!