Latin America Loves Mobile

Find out what opportunities Latin America has to offer for digital marketing

The Online Presence in Latin America

Google, online traffic and more in our selection of countries

90% of Latin Americans with a smartphone use it to go online

According to research from IMS and comScore, 90% of people in Latin America with a smartphone are connected to the internet.

The report, which analysed digital trends in the region, looked into the usage of smartphones of those aged over 15 in Brazil, Mexico, Argentina, Peru and Chile. It found that within the LATAM region, 85% of Argentinians used their devices to visit social media sites on a regular basis including Snapchat, which along with Spotify saw strong engagement compared to other platforms amongst millennials.

Senior Director of comScore in the region, Marcos Christensen, said of the report that it showed that “smartphones are the go-to device for many consumers as we see people across the region turn to mobile for everything". He also added that he expected the increase in mobile usage to be reflected in the behaviour of marketers, who would soon move their resources away from platforms such as TV and radio.

What The 'Latin America Country Guide' Covers:

Regional focus

Learn about the online presence in Latin America and find out if any of its 600-million inhabitants share any online habits.

Opportunities for you

What do you think the most popular search engine in Latin America is? And the most popular device? Watch it here, so you'll know what to target

A handy and digestible overview

We have collected some of the main insights on digital in Latin America in one place, so you don't have to spend hours scanning the internet.

A modern layout

Our videos offers a series of interactive sources and pop-ups to make your viewing experience that little bit more fun

Technological advancement revealed

Market shares, country comparisons, and more! The level of technology in Latin America varies from country to country, have a look at the details in our guide

The latest digital trends

Check out what country is the biggest fan of online shopping, and which one spends the longest online

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