For some time, the idea of keywords being vital to a site's success has been played down, believed to have a weaker effect on search ranking than it used to. Despite this however, Moz has recently released a new keyword tool to assist businesses. Russ Jones from Moz joins us to talk us through its new “Keyword Explorer” tool, and explains its advanced features, the breakthroughs that have been made, and why he believes that the new tool is the best in the industry.
Russ is Principal Search Scientist at Moz, working as contributor on research and development projects. He is also the creator of not just SERPscape, but the keyword data API, and runs a blog.