The Latest Insights from International Online Marketing
5 August 2015.
The African online hotel booking site Jovago has said that Kenyan hotels need to make more of an effort to have a website if they want to attract more tourists.
The number of tourists visiting Kenya has dropped by almost 20% this year compared to last year, a trend blamed on a perceived lack of security in the country.
In order to step up to the challenge and attract more tourists, Jovago has said that “Africa needs to step out of the comfort zone and position her products online where the customer is most likely to be found”.
Currently, 1,600 Kenyan hotels are listed on the Jovago website, a fairly small number considering 25,000 hotels are listed throughout Africa.