JD And Tencent Develop Big Data Tool

The companies hope it will boost their ecommerce efforts

Online retailer JD.com, is tightening its connection to Tencent, in a hope of destabilising Alibaba’s continuing dominance of e-commerce in the country. The two companies have held a partnership since 2014, but announced this week that they’d developed a marketing and branding tool in order to share big data. Whilst Tencent will share public accounts data gathered from its social media platform WeChat, JD.com will provide transactional data gathered from what users have bought through their online store. JD.com said that by sharing this data, both companies would be able to target consumers, more accurately, using platforms such as WeChat. Both companies insist however that the Chinese economic slowdown will not affect their new strategy, as their promotions will be limited to products people actually want. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Video Briefings,Catch Up TV
10 per month
Language Guides,Country Guides,How To Guides
2 per month
eLearning,eLearning Course,Quizzes
2 per month
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Unlimited
Lists,Benchmarks
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe