Italy Leads Global Cross-Border Ecommerce

The Latest Insights from International Online Marketing

Italy is the most prolific nation in the world when it comes to cross-border ecommerce, according to research by Nielsen. The study found that a staggering 79% of Italian internet users engage in cross-border ecommerce, the highest proportion in the world. The global average is 57%. The most popular cross-border product categories are travel, music, books, fashion, computers and electronics. In contrast, children's items and fresh food were the least popular product categories. PayPal was the most popular payment method for Italians buying from foreign sites, followed by prepaid cards and credit cards. 

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