The Latest Insights from International Online Marketing
Israelis are engaging in cross-border ecommerce because there are so few Israeli ecommerce sites.
Just one quarter of Israeli businesses have an ecommerce site, and items normally have lengthy delivery times and costs.
Yet the appetite for online shopping is strong, with a staggering 79% of Israeli internet users buying from foreign online stores, according to a recent study by PayPal and Ipsos, with Chinese, American and British sites being the most popular destinations.
The figures show that in order to avoid losing business abroad, Israeli companies must build their own ecommerce sites and ensure good customer service and speedy deliveries.
One of Israel’s few ecommerce sites, Buy2, recently saw monthly user numbers swell by 55% to 1.4 million people, showing that quality Israeli ecommerce options are appealing to Israeli users.