Introducing Facebook Canvas Ads

The Latest Insights from International Online Marketing

A few months ago, Facebook launched a new immersive advertising medium called Canvas. Canvas ads are fast-loading and expand to full-screen size to allow users to do things, like buy an item on a website-style interface, without actually leaving the social network. In Facebook's own words, it's an advertising format “where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.” Several brands have achieved extremely positive results from their Canvas advertising campaigns, including Coca Cola, ASUS and L'Occitane. Coca Cola's Canvas ad included images and video promoting its special edition aluminium bottles, reached almost 16 million people and was watched for an average of 18 seconds. ASUS focused on avoiding buying bad gifts for people in its ad. An impressive 70% of people who clicked on the ad went on to go to the ASUS website. 

Global Advertising Updates, Search Tips and More...

Search and discover everything you need to know about advertising, social media and everything in between. Make sure you're completely up to date with everything in international digital marketing.
Select Country

Individual BASIC

Free

Access to Customised courses and Examinations.
Not Available
Webcertain Events,Tools
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
E-Book
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Access to Customised courses and Examinations.
Not Available
Webcertain Events,Tools
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Access to Customised courses and Examinations.
Unlimited
Webcertain Events,Tools
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
E-Book
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Access to Customised courses and Examinations.
Not Available
Webcertain Events,Tools
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Lists,Benchmarks
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Subscribe