Interview: Tatiana Kalinina of Yandex

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It’s the biggest internet market in Europe, with a rapidly growing online population, so it’s no surprise that Russia is becoming a more popular target for international businesses. In order to truly succeed, it’s essential for any business to target its marketing content and activities specifically to Russian users, often meaning taking a very different strategy to that used for other European markets. Tatiana Kalinina, International Business Development Director of Russian search engine Yandex, gives us a deeper insight into this intriguing country and shares some tips for making the most of the opportunities.

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