The Latest Insights from International Online Marketing
Internet penetration rates are increasing rapidly in the North African countries of Algeria and Morocco.
The number of internet users in Algeria has increased tenfold in the last eight years, going from 1.5 million in 2007 to 15 million today. That is a penetration rate of 38%, with the majority of the growth being driven by increased mobile internet subscriptions.
In neighbouring Morocco, internet penetration has reached 41%, with 14 million Moroccans now having access to the internet. Mobile internet again accounts for a large proportion of this, with almost 13 million Moroccans going online using a mobile phone.
As more and more people in the region start going online, online advertising is gradually becoming more popular in the region as well.
However, with just 2.5% of Algerian and 5% of Moroccan advertising spend going on digital, the online advertising markets in the two countries still has a long way to go.