The Latest Insights from International Online Marketing
Internet penetration in Myanmar is rising at an eye-watering pace.
Just last year, internet penetration was estimated to be around 1%. Now it is more like 10%.
And with 80% of the population having a smartphone, this explosive rate of growth is set to continue as more and more people decide to buy data packages.
A spokesperson from the Myanmar ecommerce company Kaymu commented on the country's rapidly rising internet population, saying: “The country is developing very quickly because Burmese people are particularly supportive of innovation. They want to use state-of-the-art technology and catch up with the rest of the world after years of isolation.”
Education on how to use the internet is still needed for many people in Myanmar, however. Many internet users in the country believe that Facebook is the internet and are unaware that the wider internet exists.