The Latest Insights from International Online Marketing
9 September 2015.
And finally, internet capacity is growing faster in Africa than anywhere else in the world.
Research by TeleGeography has revealed that internet capacity has increased by 51% in Africa in the last 4 years, compared to 47% in Oceania, 44% in Latin America and the Middle East, 40% in Asia, and 33% in Europe and North America.
Africa is a key frontier for future internet growth, with the 1 billion threshold for mobile subscription edging ever closer.
As internet capacity increases, more and more Africans will be able to get online and access more complex websites, making it an important region for businesses looking to target international markets.