International Social Media Strategies At The Economist

Denise Law explains how news publication, The Economist, approaches social media.

Getting social with the economist

With many different platforms and techniques available to businesses on social media, there are many different ways to accomplish your goals. In the case of The Economist, the goal is to expand readership and subscriptions. Denise Law, Head of Social Media at the publication, joins us to talk about how it implements social media within its international digital strategies.

See the economist expand its readership via social

Expanding readership and subscriptions is top of the list for The Economist. See how they achieve their goals! With Catch-up TV you can even view the archive and view the programmes broadcast on the Webcertain.TV channel.
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