International Social Media Strategies At The Economist

Denise Law explains how news publication, The Economist, approaches social media.

Getting social with the economist

With many different platforms and techniques available to businesses on social media, there are many different ways to accomplish your goals. In the case of The Economist, the goal is to expand readership and subscriptions. Denise Law, Head of Social Media at the publication, joins us to talk about how it implements social media within its international digital strategies.

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