International paid search is an important part of any marketing campaign. We chat to Machiel Schepers from Airbnb to discuss the ways in which the company uses paid search. He explains the challenges involved in large scale, hyper-growth campaigns such as changes to campaign structures across markets.
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Machiel has worked as both a freelance website consultant, and within companies as a specialist. He has also started his own business and can claim to be extremely qualified in his field of online marketing.