International Ecommerce Sales Fuel Alibaba Growth

The Latest Insights from International Online Marketing

Alibaba, one of the most popular ecommerce sites in China, has released its sales figures for 2015. The figures reveal that online shopping is growing in the country, despite the Chinese economy in general suffering a slowdown. Alibaba’s 2015 sales totalled a staggering 449 billion US dollars, accounting for three-quarters of the Chinese ecommerce market, which totalled 589 billion US dollars last year. This is an increase of 32% on last year, with mobile sales seeing a massive increase of 192% on last year. Alibaba also saw strong cross-border ecommerce growth in 2015. Sales on Alibaba’s Tmall Global platform, which allows foreign companies to sell their products in China, increased by 179% compared to the previous year. AliExpress, which allows Chinese businesses to sell their products overseas, also saw a year-on-year increase of 14%. 

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