Integrating Influencer Marketing Into A Social Strategy

Intel's Scott Jaworski talks to us about influencers, and the impact they can have on a brand...

The Importance of influencer marketing

There is no doubt that the support of influential people within your industry can add credibility and real value to your brand, product or service. Intel's Director of Global Social Media, Scott Jaworski discusses how to develop an influencer network, why quality is more important than quantity and how to roll out an influencer program on a global scale. 

Find out more about:

  • Find your influencers
  • The value of an influencer network

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