Instagram has a huge advantage over social media competitor Snapchat, according to analysis from L2 ThinkTank. The study has revealed that whilst brands are reluctant to adopt Snapchat, Instagram can now boast that over 90% of the 879 worldwide brands analysed used its image posting service. Notably, the research showed that 100% of brands in the automotive industry used Instagram, with 98% of fashion brands and 96% of beauty and jewellery brands using it as well. This number drops considerably when looking at Snapchat, where only 25% of automotive brands had adopted it. The highest percentage of brands in an industry to use Snapchat was the fashion industry where 71% of the brands analysed used the app, but the average overall was around 36%. According to eMarketer, the impressive range of brands embracing Instagram is due to companies wishing to diversify their social media presence before expanding on more established sites.Â
