Instagram To Overtake Twitter For Marketing In The US

The Latest Insights from International Online Marketing

Research by Emarketer predicts that the number of US companies using Instagram for marketing purposes will overtake the number using Twitter within 2 years. Currently, around a third of US companies with over 100 employees use Instagram for marketing purposes, compared to two-thirds who currently use Twitter for such purposes. It is predicted by 2017 that the number of companies using Twitter will remain largely unchanged at 67%, but that the number engaging in marketing on Instagram will be risen dramatically to 71%. Instagram is a popular image-based social network, with approximately 300 million monthly active users. Overall, 88% of US businesses currently use social networks for marketing, with Facebook being the most popular social network with 85% currently using the platform.

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