Research by Emarketer predicts that the number of US companies using Instagram for marketing purposes will overtake the number using Twitter within 2 years.
Currently, around a third of US companies with over 100 employees use Instagram for marketing purposes, compared to two-thirds who currently use Twitter for such purposes.
It is predicted by 2017 that the number of companies using Twitter will remain largely unchanged at 67%, but that the number engaging in marketing on Instagram will be risen dramatically to 71%.
Instagram is a popular image-based social network, with approximately 300 million monthly active users.
Overall, 88% of US businesses currently use social networks for marketing, with Facebook being the most popular social network with 85% currently using the platform.
