After testing since November 2016, Instagram has announced the widespread release of its shopping feature. The feature, named Instagram Shopping, allows users to view information on a ‘shoppable’ item that has been posted as an image on the platform. This will include the price and a button that will take the user to the retailer’s site. Also launched was a tool allowing normal users to post an image with its own shop button. Instagram is currently working with large retail brands in order to increase the new feature’s profile. These brands have been reported to include Macy’s and Shopify.