Instagram Launches One-Time-Watch Feature

The feature applies to both images and videos

Instagram has introduced yet another Snapchat-like feature. After launching its own 24-hour story feature, it has now introduced a one-time-watch feature for videos and pictures. In a blog post, Instagram said that its users can now “send disappearing photos and videos directly to groups and individual friends” in what it calls “a spontaneous, pressure-free way”. Instagram currently has 100 million story views every day after Facebook launched the Instagram Live feature in September, quickly catching up to Snapchat’s 150 million daily users. 

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