Instagram Launches One-Time-Watch Feature

The feature applies to both images and videos

Instagram has introduced yet another Snapchat-like feature. After launching its own 24-hour story feature, it has now introduced a one-time-watch feature for videos and pictures. In a blog post, Instagram said that its users can now “send disappearing photos and videos directly to groups and individual friends” in what it calls “a spontaneous, pressure-free way”. Instagram currently has 100 million story views every day after Facebook launched the Instagram Live feature in September, quickly catching up to Snapchat's 150 million daily users. 

Individual Basic

  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit