Influencers In US Must Say If They Are Being Paid

Influencers could be punished for lack of disclosure

The Federal Trade Commission in the US has warned both brands and social media influencers that they must fully disclose when a company pays an influencer for a product promotion. It has released new rules that say that any influencer endorsing a product must “clearly and conspicuously” state if they have been paid to make an endorsement, if they have been sent a sample for free, or if they have a family or business relationship with the product owner. Anyone who does not give such a disclosure may be guilty of “disguised advertising”, and may face punishment from the Federal Trade Commission. In its guidelines, it says that a disclosure such as “Company X sent me [this product] to try, and I think it's great” is sufficient.

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe