The Latest Insights from International Online Marketing
The Internet and Mobile Association of India (IAMAI) has predicted that India’s mobile internet population will reach 371 million by the middle of this year, an increase of 56% compared to the same time period last year.
The online activities done by mobile internet users is also set to shift. Social media used to be the most popular mobile activity, but this is set to be replaced by online communication by the middle of the year.
Looking at where these mobile internet uesrs live, urban users currently account for 71% of all mobile internet users, and mobile internet use is set to grow at an equal pace in urban and rural populations.
India has the second biggest internet market in the world, second only to China.