Ikea Touts Market Research As Key To Success

The Latest Insights from International Online Marketing

The furniture retailer Ikea has announced global sales of almost 5.3 billion US dollars in 2015, an increase of over 11% on the previous year. Its success has been put down to how it meticulously researches each market prior to entry and how it adapts its products for each market. For example, before it entered the South Korean market, its market research found that many people in the country have a special fridge especially for kimchi, a type of vegetable dish. It therefore designed a kimchi fridge specifically for this market. Similarly, prior to entering the Australian market, it found that facilities to charge their smartphones near the bed was something that many Australians really wanted. In response, Ikea developed a bedside table with a built-in charger. Its Australian stores also stock outdoor furniture throughout the year, rather than just for a few months in summer as is the case in Europe. An Ikea spokesperson commented on the company's dedication to conducting thorough market research prior to entering a country, describing it as “incredibly important”. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of an eye you know.
Select Country

Individual BASIC

Free

Webcertain Events,Tools
Not Available
Access to Customised courses and Examinations.
Not Available
Lists,Benchmarks
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
E-Book
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Webcertain Events,Tools
Not Available
Access to Customised courses and Examinations.
Not Available
Lists,Benchmarks
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Webcertain Events,Tools
Unlimited
Access to Customised courses and Examinations.
Unlimited
Lists,Benchmarks
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
E-Book
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Webcertain Events,Tools
Not Available
Access to Customised courses and Examinations.
Not Available
Lists,Benchmarks
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Subscribe