Humanising Big Data In Digital Marketing

Author Colin Strong joins us to talk about why focusing on the person behind the data, is so important.

Retaining the human touch...

No matter how much technology is used in marketing today, we are still targeting and talking to people – so it's vital that brands don't get lost in the data and forget the human touch. Colin Strong, author of the book Humanizing Big Data explains the premise behind it and how businesses can achieve a balance.

Colin is an author, Managing Director of market research company, Verve, and an experienced speaker on all things around humans within marketing.

Why does The Human Behind The Data Point Need More Attention?

With big data taking over, why is it important that the people behind it don't get lost? We talk to experts like Colin Strong and find out, plus many more interviews on our Catch Up TV service.
Select Country

Individual BASIC

Free

E-Book
Not Available
eLearning Course,Quizzes,eLearning
2 per month
Tools,Webcertain Events
Not Available
Benchmarks,Lists
5 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
E-Book
5 per month
eLearning Course,Quizzes,eLearning
Unlimited
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
E-Book
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Tools,Webcertain Events
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
E-Book
5 per month
eLearning Course,Quizzes,eLearning
Unlimited
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe