How to approach marketing in the luxury travel sector

Learn how to appeal to luxury travel consumers internationally

What do luxury travel buyers look for in a luxury hotel?

Marc Aeberhard, Managing Director of Luxury Hotel & Spa Management Ltd, joins us to talk about the luxury travel market, how it's developing and what marketers in that sector need to think about.

Learn more about:

  • the kind of things luxury hotels should be doing to make their guests' experiences special
  • the marketing and positioning fundamentals to have in place to ensure the right message is put to potential customers
  • how to tell a brand story and make sure that they are aligned with what customers are expecting
  • the future of the luxury travel sector

Marc Aeberhard is the Managing Director of Luxury Hotel & Spa Management Ltd. He has over 27 years of experience in the luxury hotel industry and has been involved in opening eight luxury hotels in six countries.

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