How manufacturers can use storytelling on social media

Storytelling is all the rage in digital marketing, and has been for quite some time. But storytelling can seem difficult in the manufacturing sector. Is it possible to tell a good story about manufacturing? Would anyone want to consume such a story? The answer is yes – if you have the courage to take that first step outside of your comfort zone and think outside the box. This guide will dive deep into these ten actionable tips explaining how manufacturers can use storytelling on social media:

  • introduce your company as you would a main character
  • tell the story of your products
  • forget the numbers
  • go backstage with a camera
  • find similarities between your brand and your audience
  • traffic comes looking for issues like bees for honey
  • be honest about your own issues
  • find your hook
  • structure your story
  • create an introduction and a conclusion

Whether you are just getting started with social media or if you want to improve your existing efforts, this guide is a must for any manufacturer wanting to ensure they have a strong understanding of how best to harness the power of storytelling for their business.

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