How Vital Is CRO In Retail?

How can culture and testing impact a business and its CRO efforts? White Stuff's Ashley Henderson talks us through it.

The Impact of High Quality CRO and Testing

Ash Henderson from White Stuff joins us to discuss the impact that CRO can have on a business' success. He talks about the importance of company culture, why it’s vital to make sure you don’t fall behind, and why this all matters in retail. We also cover the value of testing for a business, and how to make the most of it. 

Find out more about:

  • CRO testing and what it can mean for a company
  • Changing business culture
  • Why its important to constantly keep your business evolving

Ashley is the CRO Manager at White Stuff, and is an expert in web optimisation, UX and strategy. With experience in multiple media industries, and having been in the ecommerce and online sector since 2011, he has a comprehensive knowledge of behavioural economics.

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