Web toys are features on a site that are fun, relevant and designed to draw in a larger audience. However, their “throwaway” nature and limited life span can make it difficult to justify the investment in them. We ask BuzzFeed's Paul Curry why businesses should consider creating this kind of content, how they can produce it in a short period of time, and most importantly, how to convert its potential success into sales.
With over a decade of experience in digital, Paul Curry is now the New Formats Developer for the hugely successful BuzzFeed.
