How To Use The Influencer Marketing Tool FollowerWonk

FollowerWonk can help you identify the best influencers in your industry

FollowerWonk is a social analytics tool for Twitter, and its bio search tool allows you to easily find influencers on Twitter. Click on the “Search Bios” tab at the top of the screen and you’ll be able to type in your desired keywords into the search bar. You can refine your search by clicking on the “more options” button under the search bar and typing in locations, names and URLs. You can also choose whether you want FollowerWonk to search entire Twitter profiles or just Twitter bios. Once you’ve done this and clicked the “do it” button, FollowerWonk will produce a table of Twitter profiles that contain your keyword. The table contains profile details such as the number of tweets, number of followers, number of accounts followed, the age of the Twitter account and its Social Authority. If you’re looking for influencers, the two most important columns for you are “followers” and “Social Authority”. The higher the number followers and the Social Authority score, the better. If you are using a free version of the tool, you can see 100 results per search. If you want more results, there are two paid options. The “Target” option costs 29 US dollars per month and allows you to see 1,500 results per search. The “Multitask” option costs 79 US dollars per month and allows you to see 5,000 results per search. If you want to go for the paid options, you will need to link your Twitter and FollowerWonk accounts. 

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