Email has long been a popular channel for connecting with your target audience and driving conversions. Francesca Monaco, Director of Client Services at Rocketseed, highlights some of the fundamentals of a good email campaign, the importance of growing organic email lists and how to track performance effectively.
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Francesca has a decade long history in both agency and internal marketing, and is an active member of the Chartered Institute of Marketing's (CIM) Continual Professional Development (CPD) program. She is also multilingual, beign able to speak English, Italian, Arabic, French & German!
