For Universities and Higher Education Institutions, reaching potential students online is essential to build a reputation and encourage applications. Matthew Rosenberg from the University of Southern California explains how the University utilises a wide range of online channels from SEO to paid search to content marketing and discusses the challenges of standing out in a highly competitive space.
Matthew Rosenberg is the Head of Web Strategies for Social Work at the University of Southern California. He has extensive experience in a wide range of digital marketing activities, including ecommerce, SEO, PPC and social media marketing.
