How To Use Digital In Higher Education Marketing

Matthew Rosenberg from the University of Southern California talks to us about digital marketing in the education sector

How should universities use online media?

For Universities and Higher Education Institutions, reaching potential students online is essential to build a reputation and encourage applications. Matthew Rosenberg from the University of Southern California explains how the University utilises a wide range of online channels from SEO to paid search to content marketing and discusses the challenges of standing out in a highly competitive space.

Matthew Rosenberg is the Head of Web Strategies for Social Work at the University of Southern California. He has extensive experience in a wide range of digital marketing activities, including ecommerce, SEO, PPC and social media marketing.

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