How To Plan an Effective Global Social Media Strategy

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How long has it been since you've last checked one of your social media accounts? Seconds, minutes, hours? Social Media has become an integral part of daily life for many of us -- and with 70% of all global internet users active on at least one social platform, the importance of social for international businesses just can't be ignored. But with so many platforms, in so many languages where do you start, and how do you manage real-time communications and interactions around the world?

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