How To Launch A Successful Global Social Media Campaign

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We live in an increasingly social world – and our social experience now extends way beyond baby pictures and cute cats to brands, products and services. This represents a real opportunity for global businesses to reach and engage with their target audience like never before – but embarking on an international social journey requires careful planning and execution if it has any chance of success. Social specialist Wilson Roberti shares some tips for marketers planning a global social campaign.

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