With recent changes in the PPC landscape bringing new challenges for marketers, Anu Adegbola from Zoopla joins us to talk about PPC automation, and the best ways to get started with it. She speaks about how automation can benefit your campaigns, but also where businesses must draw the line and keep the human element.
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Anu has been working with top online media agencies and global companies in both SEO and PPC for 10 years. Currently, Anu is Paid Performance Manager for Zoopla and has spoken at multiple events and conferences across the UK.